User persona template

by Atlassian

Understand your best customers and how to meet their needs

KEY FEATURES

Note Taking

Knowledge Base

Marketing Research

CATEGORIES

Design

Marketing & Sales

Page template

User personas are a valuable tool to help you get to know your customers, as well as how you can meet their needs or solve their problems. With detailed personas in place, everybody has a more consistent overview of your target audience. Plus, you’re better equipped to provide empathy and insight when discussing features and product changes. Use this template to outline need-to-know information about your customers and take your marketing to the next level.

Why Confluence?
How to

Use the strategic plan template in Confluence

Confluence transforms strategic planning from a once-a-year exercise into an ongoing collaborative process. Teams can work together in real-time to develop, refine, and execute their strategic plans without the back-and-forth of email chains or version control issues.

Our template library includes pre-built strategic planning templates that incorporate best practices from successful organizations. These templates provide the structure you need while staying flexible enough to adapt to your specific requirements, allowing you to customize sections and create reusable frameworks for future planning cycles.

Confluence easily integrates with other work management tools, making it invaluable for strategic planning. With Confluence, your strategic plan becomes a living document that connects directly to project execution, progress tracking, and decision-making processes. Team members can reference the strategic plan during brainstorming sessions, link specific initiatives to daily tasks, and maintain alignment between high-level strategy and tactical execution.

How to use the user persona template

Step 1. Cover the nuts and bolts

You’re probably going to come up with more than one persona – which means you’ll want to give them each a name. Don’t be afraid to get creative here, but keep in mind that it’s also helpful to capture something specific about that persona directly in the name (think “Outdoorsy Oliver” or “Perfectionist Polly”). You’ll also want to include some information about the person’s career, including their job title, a brief job description, and details about their industry and the company they work for.

Step 2. Outline each user persona’s demographics

Even the most basic customer personas should include demographic information. How old is this person? What gender are they? What’s their estimated income and education level? Where do they live? You’ll list that information in this section. It’s probably not going to be a perfect descriptor of every single customer that falls into this bucket, but taking your best guess at these details gives you a more complete picture of who this person is.

Step 3. Align your user personas to reality

You shouldn’t just pull these personas out of thin air; your real customers should inform what you note here. This section is all about connecting the hypothetical to what’s real about your customers. In this table, include a quote from an actual customer who resembles the persona you’re building, as well as a short bio that captures the gist of who they are. Where did they come from? How did they end up in their current role? Stretch your creative muscles and think outside the box.

Step 4. Describe what makes them tick

Now it’s time to really dig into what makes this person who they are. You’ll use the bottom table to outline four key things about them: their professional goals, challenges, motivators, and sources of information. Writing all of this out will not only force you to think through the ins and outs of what drives and frustrates your target customers, but it will also require you to noodle on how your company actually helps them overcome challenges or achieve their ambitions. For the last section, figuring out where each person collects their information to create a valuable list of outlets where you are sure to reach them.